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There are many reasons to hire a web design Banbury based developer.  Did you know that web sales totalled $341.7 billion for the year 2015? This shows that you need to have an impressive online presence if you want to have a successful business in today's market.

Depending on the nature of your business, your website may be the only way for customers to interact with you. Your website represents your company's online presence. And suppose your website isn't easy to navigate, use, or isn't visually appealing. In that case, you risk losing customers or going out of business. That's why you need to hire a web developer. So you better read more below. Here are the characteristics of a great web design in Banbury.

Contact Information

Customers want to see a range of ways they can contact businesses. That's why they visit websites to obtain contact numbers, addresses and email addresses. Some businesses allow customers to chat online to get immediate answers to their questions. Others offer an online form to fill out that includes the details of the enquiry and an email address where the response will be sent. Make sure to talk to your web design Banbury based developer about the way you want to present your contact information.

Branding

People need to know the company and what it is about. It is important that your web designer create a consistent brand and company image. He/she will do this by displaying your business's logo and mission statement on your website effectively. A key person's bio is frequently featured on the home page, along with a video message. The colour scheme should also be complementary. If the logo is bright green, for example, each page should have plenty of complementary colours. If the overall effect is cluttered or random, potential customers will be turned off. Whatever search engines, devices, or computers are used, business websites should be easy to find and use. They should provide various ways for potential customers to contact them, as more and more people nowadays expect access 24 hours a day, seven days a week.

Aesthetics

Your website needs to be appealing on all devices as well. However, your web design Oxfordshire based developer must maintain your brand image. Your website should visually connect with your audience and reflect who you are as a company. Your website's visual appeal not only helps to raise brand awareness but also improves credibility. Even if you had the most attractive and user-friendly website on the internet, it would be useless unless it could be found.

Content

Your website must have quality contents because they play a significant role in SEO, and they are one of the main reasons people go to your site. Your web design Oxfordshire based developer needs to focus a great deal of effort into creating first-class content for your website, which should include videos, relevant news and information, as well as high-resolution imagery to make your website 'stickier'. This will ensure you keep your users on your website for longer. 

Interaction

Your website needs to be interactive and make visitors take actions like contacting your business. Your website is not just there for show. It is there to help you generate leads, increase sales, and grow your business, so ensure your website engages with your visitors correctly. To ensure your website design Oxfordshire based developer will make it that way.

Website Speed

On the internet, online visitors' impatience is a relatively new phenomenon. A slow-loading website will turn visitors away from your site and direct them to that of your competitors. The longer they have to wait on your website, the more potential customers you lose with each passing second. Half of your website's visitors will leap to another site because they can't wait for yours. Slow websites only frustrate online visitors. Your web designer should make sure that your website is fast and responsive to load fast on every device like a laptop, mobiles, desktop, and tablet.

Planning

Your website design Oxfordshire based developer should tell you if your website needs some restructuring. Your site might be outdated or may have some technical issues. Once you have decided to build up your site, it is crucial to plan. This way, you will optimise your site effectively and efficiently according to your time and money. Take some time to do some research. Examine the websites of competitors and the market's competition. Look up articles about what your website is missing on the internet. Then make the necessary changes to your website as a result.

These are the characteristics of a great web design in Banbury. So if you have your website for your business but doesn't have the said attributes, you need to hire a reliable web design Banbury based developer. With their help, you can have time to focus on other essential aspects of your business.  If you're running your own company, the time spent finding just the suitable colour scheme for your website is extensive. Such a developer does this for a living and can theoretically have your site finished in a fraction of the time it would take you to do it yourself. So hire one to ensure also to have a website with the characteristics above.